Is your inflexible, one-size paywall actually costing you money?
Switch to the smarter metering solution that targets users with custom offers and converts casual visitors into paying subscribers.
"iQ Audience+ has helped us better understand our audience, segment them, and serve them different offers based on their reading habits."
Jeremy Feldman | Director of Audience Development,
iQ Audience+: The paywall—evolved!
Grow revenue. Drive engagement. Monetize your audiences.
More than just software, iQ Audience+ by Townnews is a powerful, turnkey solution that grows reader revenue for local media organizations.
- Advanced smart meter technology—built into BLOX CMS—is driven by a powerful data management platform (DMP) and your own first-party data.
- iQ Audience+ is designed specifically to help local media organizations thrive in the subscription economy.
- Fast implementation and seamless integration within BLOX CMS to maximixe your ROI right out of the gate.
A smarter, more dynamic meter
Deliver the right offer, to the right user, at the right time.
Traditional paywalls and meters are blunt instruments that treat all visitors the same way. iQ Audience+ is fully customizable to help you achieve your unique business goals.
- Grow digital registrations.
- Detect and respond to ad blockers.
- Meter content by behavior, section, tag, and more.
- Create flexible customer journeys.
- Optimize subscription conversions.
What's new in iQ Audience+
Powerful upgrades to maximize reader revenue and conversions.
Let readers subscribe without ever leaving your page.
- Register and subscribe in one fast and easy step.
- Sleek sign-up form requires minimal upfront information.
- Optimized UI reduces abandoned transations.
Market your custom offers and drive conversions.
- Create offers targeting specific groups of users.
- Customize your offers without knowing HTML/CSS.
- Display up to five different, compelling offers.
Grow revenue with a cutting-edge meter that converts.
- Designed using proven, data-backed best practices.
- User interface is optimized for mobile devices.
- Populate rates from BLOX CMS, a link to your circ system, or a custom script.
Make it easier than ever for visitors to sign in.
- Log in and/or subscribe from the same panel.
- Revamped "forgot password" workflow boosts retention.
- Boost ad revenue via improved targeting of logged-in users.
Created for local media organizations
Innovative. Scalable. Affordable.
Take your audience initiatives to the next level with
- Easy purchase workflow: A low-friction user experience for maximum results.
- Built to scale: Local media organizations of all sizes can use our powerful marketing tools.
- Focused on engagement: Robust targeting boosts user interaction and conversions.
- Email newsletters: Grow your email marketing lists with targeted registration campaigns.
- Expert help: Professional consultations and best practices to achieve your goals.
- Integrated: Built into the BLOX CMS admin you know. No additional software to set up, learn, and maintain.