Is your inflexible, one-size paywall actually costing you money?

Switch to the smarter metering solution that targets users with custom offers and converts casual visitors into paying subscribers.

Responsive image

"We track our subscription funnel metrics very closely and have already seen marked success with the one-page payment process in its first 30 days . . . As always, the TownNews team has been incredibly helpful."

Reilly Kneedler | Digital Audience Editor, Wick Communications

Reilly Kneedler

Learn how Wick Communications boosted subscription conversions 127.7% with iQ Audience+. 

iQ Audience+: The paywall—evolved!

Grow revenue. Drive engagement. Monetize your audiences.

More than just software, iQ Audience+ by TownNews is a powerful, turnkey solution that grows reader revenue for local media organizations.

  • Advanced smart meter technology—built into BLOX CMS—is driven by a powerful data management platform (DMP) and your own first-party data.
  • iQ Audience+ is designed specifically to help local media organizations thrive in the subscription economy.
  • Fast implementation and seamless integration within BLOX CMS to maximixe your ROI right out of the gate.
iQ Audience+

A smarter, more dynamic meter

Deliver the right offer, to the right user, at the right time.

Traditional paywalls and meters are blunt instruments that treat all visitors the same way. iQ Audience+ is a dynamic paywall that's fully customizable to help you achieve your business goals.

  • Grow digital registrations.
  • Detect and respond to ad blockers.
  • Meter content by behavior, section, tag, and more.
  • Create flexible customer journeys.
  • Optimize subscription conversions.
iQ Audience+

What's new in iQ Audience+

Powerful upgrades to maximize reader revenue and conversions.

One-page payment

One-page payment

Let readers subscribe without ever leaving your page.

  • Register and subscribe in one fast and easy step.
  • Sleek sign-up form requires minimal upfront information.
  • Optimized UI reduces abandoned transactions.
One-page payment

Offer Builder

Market your custom offers and drive conversions.

  • Create offers targeting specific groups of users.
  • Customize your offers without knowing HTML/CSS.
  • Display up to five different, compelling offers.
Mobile-friendly paywall

Advanced paywall

Grow revenue with a cutting-edge meter that converts.

  • Designed using proven, data-backed best practices.
  • User interface is optimized for mobile devices.
  • Populate rates from BLOX CMS, a link to your circ system, or a custom script.
One-page payment

Effortless login

Make it easier than ever for visitors to sign in.

  • Log in and/or subscribe from the same panel.
  • Revamped "forgot password" workflow boosts retention.
  • Boost ad revenue via improved targeting of logged-in users.

Created for local media organizations

Innovative. Scalable. Affordable.

iQ Audience+ benefits

Take your audience initiatives to the next level with iQ Audience+

  • Easy purchase workflow: A low-friction user experience for maximum results.
  • Built to scale: Local media organizations of all sizes can use our powerful marketing tools.
  • Focused on engagement: Robust targeting boosts user interaction and conversions.
  • Email newsletters: Grow your email marketing lists with targeted registration campaigns.
  • Expert help: Professional consultations and best practices to achieve your goals.
  • Integrated: Built into the BLOX CMS admin you know. No additional software to set up, learn, and maintain.
iQ Audience+ by TownNews

"iQ Audience+ has helped us better understand our audience, segment them, and serve them different offers based on their reading habits."

Jeremy Feldman | Director of Audience Development, EO Media Group

Jeremy Feldman

Learn how the EO Media team skyrocketed newsletter signups by 5,235% with iQ Audience+. 

Schedule a FREE demo

Set up an online demo to see how our solutions can help you make money and grow your audience.

Call us at 800-293-9576

Talk to a TownNews rep who can answer your questions. We'd love to hear from you.

Discover our solutions

Learn about our full range of digital publishing solutions for local media organizations.