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Is your inflexible, one-size paywall actually costing you money?

Switch to the smarter metering solution that targets users with custom offers and converts casual visitors into paying subscribers.

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"We track our subscription funnel metrics very closely and have already seen marked success with the one-page payment process in its first 30 days . . . As always, the TownNews team has been incredibly helpful."

Reilly Kneedler | Digital Audience Editor, Wick Communications

Reilly Kneedler

Learn how Wick Communications boosted subscription conversions 127.7% with Audience+. 

Audience+: The paywall—evolved!

Grow revenue. Drive engagement. Monetize your audiences.

More than just software, Audience+ by TownNews is a powerful, turnkey solution that grows reader revenue for local media organizations.

  • Advanced smart meter technology—built into BLOX CMS—is driven by a powerful data management platform (DMP) and your own first-party data.
  • Audience+ is designed specifically to help local media organizations thrive in the subscription economy.
  • Fast implementation and seamless integration within BLOX CMS to maximixe your ROI right out of the gate.
iQ Audience+

A smarter, more dynamic meter

Deliver the right offer, to the right user, at the right time.

Traditional paywalls and meters are blunt instruments that treat all visitors the same way. Audience+ is a dynamic paywall that's fully customizable to help you achieve your business goals.

  • Grow digital registrations.
  • Detect and respond to ad blockers.
  • Meter content by behavior, section, tag, and more.
  • Create flexible customer journeys.
  • Optimize subscription conversions.
iQ Audience+

What's new in Audience+

Powerful upgrades to maximize reader revenue and conversions.

One-page payment

One-page payment

Let readers subscribe without ever leaving your page.

  • Register and subscribe in one fast and easy step.
  • Sleek sign-up form requires minimal upfront information.
  • Optimized UI reduces abandoned transactions.
One-page payment

Offer Builder

Market your custom offers and drive conversions.

  • Create offers targeting specific groups of users.
  • Customize your offers without knowing HTML/CSS.
  • Display up to five different, compelling offers.
Mobile-friendly paywall

Advanced paywall

Grow revenue with a cutting-edge meter that converts.

  • Designed using proven, data-backed best practices.
  • User interface is optimized for mobile devices.
  • Populate rates from BLOX CMS, a link to your circ system, or a custom script.
One-page payment

Effortless login

Make it easier than ever for visitors to sign in.

  • Log in and/or subscribe from the same panel.
  • Revamped "forgot password" workflow boosts retention.
  • Boost ad revenue via improved targeting of logged-in users.

Created for local media organizations

Innovative. Scalable. Affordable.

iQ Audience+ benefits

Take your audience initiatives to the next level with Audience+

  • Easy purchase workflow: A low-friction user experience for maximum results.
  • Built to scale: Local media organizations of all sizes can use our powerful marketing tools.
  • Focused on engagement: Robust targeting boosts user interaction and conversions.
  • Email newsletters: Grow your email marketing lists with targeted registration campaigns.
  • Expert help: Professional consultations and best practices to achieve your goals.
  • Integrated: Built into the BLOX CMS admin you know. No additional software to set up, learn, and maintain.
Audience+ by TownNews

"Audience+ has helped us better understand our audience, segment them, and serve them different offers based on their reading habits."

Jeremy Feldman | Director of Audience Development, EO Media Group

Jeremy Feldman

Learn how the EO Media team skyrocketed newsletter signups by 5,235% with Audience+. 

Schedule a FREE demo

Set up an online demo to see how our solutions can help you make money and grow your audience.

Call us at 800-293-9576

Talk to a TownNews rep who can answer your questions. We'd love to hear from you.

Discover our solutions

Learn about our full range of digital publishing solutions for local media organizations.