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Telemundo Atlanta selects TownNews, launches new Spanish-language website and mobile app

Independent broadcast station WKTB-CD in the Atlanta DMA enlists TownNews to spur growth in digital engagement and revenue

  • 1 min to read

MOLINE, IL — April 1, 2019 — Telemundo Atlanta, a premier Spanish-language television station providing award-winning local news and programming for the Atlanta market, with a broadcast reach of over a million viewers, has chosen the TownNews platform for the relaunch of their website and mobile app. The custom designed site launched on TownNews' BLOX CMS in February.

Telemundo Atlanta Logo Wide

"We were looking for new ways of growing engagement and revenue through our news website," said Susan Oh, co-owner and managing partner of Telemundo Atlanta. "TownNews offers a turnkey, reliable CMS solution for news stations. For us, 24/7 U.S.-based support, efficient workflow, and stability was key. Their staff has the expertise we need to guide our news website strategy for the future, and we couldn't be more excited about the possibilities."

To hit their digital engagement and revenue targets, Telemundo Atlanta will take advantage of a variety of TownNews' products, services, and programs, including: BLOX CMS, iQ Ad Ops, the BLOX Now mobile app, and the Field59 video management system.

"Working with Susan and her team has been a pleasure," said Brad Ward, president and CEO of TownNews. "Telemundo Atlanta has an exceptional vision for growth, and we're pleased they've chosen us as a partner to help guide and achieve that vision."

About Telemundo Atlanta

Telemundo Atlanta (WKTB-CD) is a premier Spanish-language television station providing award-winning local news and programming. Telemundo Atlanta has received 41 Emmy® Awards since 2012, including the top honor of Station Excellence in 2013, 2014, 2016 and 2017 and News Excellence in 2017.

Telemundo Atlanta produces essential daily local news and is the first local Hispanic television station in Atlanta to offer a Spanish-language website and mobile application that provides local up-to-date news, weather and sports.

About TownNews

TownNews equips local media organizations with the digital services and guidance to transform their business models and flourish in the digital age. Our tools and expertise in print, digital, video, OTT, and advertising enable forward-thinking media organizations in dynamic markets to efficiently engage their audiences, increase security and grow revenue.

Fueled by a passion for local media and a 30-year proven track record of success, more than 2,000 news organizations have benefited from the platform and tools we've built specifically for the media industry to thrive.

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