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Add to your playbook with these four ideas for great football coverage

  • 1 min to read

Football season has begun but it’s never too late to up your game. Here are four great ways to give football fans more of the news and analysis they crave.

1. Entice football fans with sports subscriptions and newsletters

Follow the latest trend by offering sports-only subscription packages. Highlight sports scores, updates, and local experts with content, e-newsletters, and offers exclusively for sports subscribers. For even more personalization, target content recommendations and newsletter sign-ups based on a user’s past interests and actions with the TownNews iQ Engage program.

2. Expand your football coverage—without expanding your staff

Pro Football Weekly
College Football Warehouse Logo

We’ve got you covered with national pro and college content. The TownNews Content Exchange partners with Pro Football Weekly to provide NFL coverage from preseason to the draft, and beyond.

College Football Warehouse offers free coverage of the ACC, Big 10, Big 12, Pac 12, SEC, and more, from a network of over 550 partner sites.

3. Maximize ad revenue with sponsored sections

Special sections call for special treatment. Creating subsections—such as sports/NFL or sports/college—gives you the flexibility to change ad layouts. Sell local sponsorships or ad packages designed for these subsections. Earn even more revenue by adding programmatic ads to sections populated with free, high-quality articles and videos from the Content Exchange.

4. Remember to bring the party snacks

Food is a favorite part of watching the big game. Include tips and articles about game day snacks with your sports content. We’ve partnered with some of the best names in branded content—including Brandpoint, Family Features, and NewsUSA—to provide great lifestyles content. You can even use the content in print for a fall food guide your readers—and advertisers—will love.

Ready to up your game with FREE content, engaging newsletters, targeted recommendations, and more? Contact your sales representative today.

Tim Turner is Content Program Manager at TownNews.

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