Starting as early as January 1st, 2018, sites with programmatic advertising inventory that’s less than 70 percent viewable will see a dramatic drop in fill rate and eCPMs. At our December customer webinar, we talked about why viewability matters to digital advertising and what you can do to increase your score and impact your bottom line.
- How advertiser expectations, the IAB and the Better Ad Standards are affecting the industry.
- How to find out your current viewability score to see where you stand.
- Simple ways to improve and optimize your site’s viewability.
- New BLOX CMS features and enhancements to help boost your viewability score.
- . . . and much more.
Watch it today!
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