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  • 2 min to read

Individual sites—after consulting their own legal staff—can now request the block for traffic from the European Union (EU), European Economic Area (EEA) and Switzerland to be removed. This new incremental option may allow traffic from those areas to view sites while reducing the risk of non-compliance.

  • 2 min to read

Recent changes to industry standards mean too many ad spots can now equal less revenue. The new formula for publishers should be thoughtful and viewable ad placement equals more revenue.

  • 3 min to read

The General Data Privacy Regulation (GDPR) is a European Union (EU) legislation that will go into effect on May 25th, 2018. It is said to be the most comprehensive data privacy initiative of the past 20 years. Any company currently collecting and storing this data from readers in the European Economic Area (EEA) fall under the purview of the GDPR and consequently, its penalties.