A budget-friendly DMP for BLOX CMS
The TownNews iQ DMP program unites industry-leading content and data platforms to help news and media sites turn data into dollars.
TownNews iQ DMP* gives your BLOX CMS site powerful audience segmenting and content recommendation capabilities.
Create detailed user profiles that can be used to target advertising, make editorial decisions, and recommend content matched to your users' unique tastes and behaviors.
Augment in-house data with third-party sources to round out profiles for even tighter targeting.
To protect your users' privacy, no personally identifiable information (PII) is stored by the TownNews iQ DMP.
The affordable DMP solution
The TownNews iQ DMP program makes cutting-edge data management accessible. With a package to fit almost any budget, media sites of all sizes can take advantage of the same revenue and audience building technologies that were once reserved for the 800-pound gorillas.
Your site, your data
Turn data collected on your site—from form submissions, polls, contests and more—into actionable user insights. And you retain ownership of the first-party data collected on your website.
Because people access your site from more than one device, TownNews iQ DMP has the ability to identify and track users as they switch between tablets, smartphones and desktops. This allows you to boost CPMs by leveraging your cross-device audience data.
Ready to start turning your data into dollars? Contact us today to get started.